For institutions · A4, L1, A6 · Admissions and alumni
Campaign kits and nurture
Campaigns in your brand and your voice, built from facts you already publish, with nothing you'd have to take back.
Who it's for
You're in admissions at a DC college and want a six-week campaign (A4) or an inquiry sequence installed in your CRM (A6). Or you're in the alumni office and want alumni invited into roles (L1).
The goal it serves
Our goals for each item, in our own words. A4: A six-week campaign to a named audience, in your brand, with nothing you'd have to retract. L1: Alumni are invited into roles, not just asked for money. A6: Inquiries hear from you on a cadence that explains the path instead of pushing a deadline.
What you receive
- A4 and L1: the full Studio campaign kit: calendar, email sequence, social set, two visual templates, a one-pager or role menu, a "what we won't say" page, and a 30-minute walkthrough.
- L1 adds a spotlight template and a named, effort-based recognition scheme.
- A6: a 6 to 8 message sequence in your voice, built on Exposure → Experience → Expression (what to see, do, and make before applying), set up in your CRM or Kit.
What you give us
- Your goal, audience, window, brand, and a named approver.
- Your facts, word for word, with the web address where each is published.
- L1: the roles you can offer alumni, and what you can give back.
- A6: access to your CRM.
Time, pricing, and status
- How long to a first result
- A4: 3 weeks
L1: 3 weeks
A6: 2 weeks - Pricing
- Pricing on request
- Data tier
- A4: Tier 1
L1: Tier 1
A6: Tier 1 - Status
- A4: built
L1: built
A6: designed
What the statuses mean
The catalog items on this page
| Item | Office | Goal it serves | Kind | Data tier | First result | Pricing | Status |
|---|---|---|---|---|---|---|---|
| A4Campaign Kit | Admissions (DC college) | A six-week campaign to a named audience, in your brand, with nothing you'd have to retract | We make it | Tier 1 | 3 weeks | On request | built |
| L1Alumni Role Menu & Engagement Kit | Alumni (DC college) | Alumni are invited into roles, not just asked for money | We make it | Tier 1 | 3 weeks | On request | built |
| A6Inquiry Nurture Sequence | Admissions (DC college) | Inquiries hear from you on a cadence that explains the path instead of pushing a deadline | We install it | Tier 1 | 2 weeks | On request | designed |
What we won't do
- Use how many applicants get in, or words that suggest how hard it is to get in.
- Compare your college to another.
- State a fact you can't point to on your own site.
- Put alumni in order or display counts of who did what.
- Publish or send anything for you.
Related
- Every file in the kit, with the Brief questions, is on the Studio page: Campaign Kits.
Ask about a campaign
Email Ben with your office, the audience, and the window you have in mind.
Email ben@thechirotrack.comSubject line, filled in for you: For institutions: Campaign kits (A4/L1/A6)